A three-part gas safety series

What the work had to do

The videos had to make a serious safety message easy to remember for a broad public audience, without causing alarm, and work as a set that could run across channels over time.

How we approached it

• One flat, friendly 2D visual system across all three videos, so the series reads as one campaign.
• Each warning sign shown as its own simple scene: hissing sounds, bubbles in standing water and dead vegetation near a line.
• Bold warning icons and on-screen words, so the message still lands with the sound off.
• Short, separate videos instead of one long one, so each can be scheduled and shared on its own.

The takeaway

A series built on one visual system costs less per video and builds recognition every time it airs.

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